What Happened To Ronald McDonald | Why McDonald’s Got Rid Of It?

Ronald was initially known as “Ronald McDonald, the Hamburger-Happy Clown.” His infectious charm and charisma took center stage through a series of captivating local TV spots, leaving people craving for more of his presence. But what led to the eventual departure of Ronald McDonald? Let’s explore the intriguing story of what happened to Ronald McDonald | and why McDonald’s got rid of it.

What Happened To Ronald Mcdonald | Why McDonald's Got Rid Of It?

McDonald’s eliminated Ronald McDonald because of some scary clown incidents in the United States. These incidents involved individuals dressed as clowns, behaving in a frightening or intimidating manner, and they caused a lot of fear and worry among people.

Ronald McDonald, the beloved clown character who captivated audiences as the primary mascot for the renowned McDonald’s fast-food restaurant chain, was introduced to the world in 1963.,

Four years later, in 1967, McDonald’s officially adopted Ronald as their official mascot, and he skyrocketed to fame. He became one of those characters you couldn’t miss—everyone recognized and adored him.

Not only that, Ronald was quite the globe-trotter. He made personal appearances at McDonald’s restaurants worldwide, spreading joy to millions of children. Imagine the excitement of seeing the iconic Ronald McDonald in person—it was like meeting a superstar!

Ronald McDonald Origin 

Ronald McDonalds

It all started in 1963 when a local TV personality from Washington, D.C., Willard Scott, brought this iconic clown Ronald McDonald’s to life. Interestingly, Scott had previously played Bozo the Clown on WRC-TV, McDonald’s has a knack for recognizing talent, and that is evident in the History of McDonald’s

During this time, McDonald’s spotted Willard Scott’s talent, who they hired to create a new clown character for their company.

Scott’s vision for Ronald McDonald was clear—he wanted a friendly, outgoing, and fun-loving clown who would become a positive role model for children. He had to be associated with McDonald’s delicious hamburgers. It was a match made in fast-food heaven!

The first trio of television commercials featuring Ronald McDonald hit the airwaves in 1963. People instantly fell in love with this quirky clown, and McDonald’s wasted no time officially adopting Ronald as their official mascot. 

He became the face of joy and happiness, bringing smiles to millions of faces. But Ronald McDonald’s influence didn’t stop at the golden arches. In 1967, McDonald’s took a big step and created the Ronald McDonald House Charities.

He became an ambassador for this worthy cause, appearing in numerous commercials and public service announcements to raise awareness and support for the charity. Talk about using fame for a good reason!

However, in 2016, Ronald McDonald took a step back from his prominent role in McDonald’s advertising. You see, these spooky “creepy clown sightings” had frightened some people, and McDonald’s decided to retire Ronald from the limelight. 

How Ronald McDonald Benefitted McDonald’s

Hoe Ronald benefits the McDonalds

Ronald McDonald has played a significant role in increasing brand awareness for McDonald’s. His presence in McDonald’s advertising and marketing materials has made the company’s brand more familiar and appealing to consumers.

Not only that, Ronald has a particular way of attracting children. Kids adore him! Whether through his appearances at McDonald’s restaurants or his active presence in various marketing materials, Ronald has been a magnet for children and their families. 

Having him as a prominent figure in McDonald’s advertising and marketing materials has helped to build positive associations with the company’s brand. Ronald makes you feel good about choosing McDonald’s.

In 1974, McDonald’s launched the McHappy Day campaign. This brilliant initiative encourages customers to round up their purchases to the nearest dollar and donate the extra change to Ronald McDonald House Charities. 

In 2016, McDonald’s introduced the Happy Meals with Books program. With every Happy Meal purchase, children receive a free book. It’s a beautiful initiative that has already put over 100 million books into the hands of eager young readers. Ronald McDonald is not just about fun and games; he promotes literacy too!

Why McDonald’s Got Rid Of Ronald McDonald Clown

why McDonalds got rid

Ronald McDonald retired in 2016 because of many scary clown sightings that scared people. Things got terrible when some of these clowns started being violent.

This fear and danger make McDonald’s stop using Ronald McDonald as their mascot to keep their customers safe. 

Here’s the shocking reason behind the retirement of Ronald McDonald. It all started with some pretty eerie pictures of creepy clowns showing up on social media. These pictures were part of an advertisement for a horror movie that was supposed to be released two years later.

But things took an unexpected turn when these spine-chilling images made their way onto American news networks, causing a ripple effect worldwide.

Within a month of the Wisconsin incident, reports started pouring in from Canada, Australia, and the United Kingdom about people dressing up as creepy clowns and scaring the living daylights out of unsuspecting folks.

Things hit a boiling point on Halloween when there was a massive outbreak of violent incidents involving these so-called “killer clowns.” It’s horrifying to even think about it, but there were reports of families being attacked by groups of people wearing clown masks and even stories of a person in a clown mask brandishing a knife and chasing a poor kid on his way to school.

As a result of this escalating madness, McDonald’s made the tough decision to remove Ronald McDonald as the face of the Golden Arches. They cited the “current climate around clown sightings in communities” as their choice. It was necessary to prioritize their customers’ safety and comfort.

Are There Any McDonald’s Clown In The World?

What Happened To Ronald Mcdonald | Why McDonald's Got Rid Of It?

Yes, some McDonald’s clowns in the world still appear at special events, such as children’s hospitals and charity fundraisers. They also appear in McDonald’s marketing materials, such as packaging and advertising.

At McDonald’s company events, you might come across enthusiastic employees who dress up as Ronald McDonald to bring extra cheer and excitement to the occasion. It’s a way for the company to pay tribute to their beloved mascot and keep his spirit alive within the McDonald’s family.

While some statues of Ronald McDonald exist, they are no longer being placed outside McDonald’s restaurants. The few that remain are typically kept in storage or displayed in museums.

But it doesn’t stop there. Some dedicated individuals have made a career in professional entertainment by impersonating Ronald McDonald. These skilled performers specialize in bringing the essence of Ronald to life, and they often make appearances at birthday parties, community events, and other special occasions. 

Do People Want Ronald McDonald Back?

people want him back

There has yet to be a clear consensus on whether or not people want Ronald McDonald back. Some people believe he is a beloved and iconic figure who should be returned to McDonald’s marketing. Others believe he is outdated and creepy and that his retirement was a good decision.

Interestingly, there have been instances where the public’s desire for Ronald McDonald’s return has become known. In 2017, a petition was launched on Change.org, urging McDonald’s to bring back the red-haired clown. Surprisingly, the petition gathered over 30,000 signatures, which is no small feat!

However, despite the petition’s success, McDonald’s has not indicated they plan to reintroduce Ronald McDonald. As recently as 2018, the company clarified that they had no immediate plans for new marketing initiatives involving Ronald.

Ultimately, whether or not people want Ronald McDonald back is a matter of personal preference. It’s a subjective topic where there is no right or wrong answer.

Individuals can decide their feelings about the case based on their experiences and associations with the iconic clown. So, whether you’re a die-hard Ronald fan or ready to embrace a new era of McDonald’s advertising, the choice is yours.


The article delves into the story of Ronald McDonald, the beloved clown character who served as the mascot for McDonald’s. Created in 1963 by TV personality Willard Scott, Ronald quickly became an iconic figure and the face of McDonald’s. He appeared in numerous commercials, print ads and even had his animated series captivating audiences worldwide.

However, in 2016, due to the unsettling trend of creepy clown sightings and a focus on customer safety, McDonald’s decided to retire Ronald McDonald from their advertising. Just like Ronald McDonald’s retirement, many food items were also discontinued. Although he no longer appears in the spotlight, Ronald still makes special appearances at McDonald’s events, keeping his legacy alive.

Frequently Asked Questions (FAQs)

Why Did McDonald’s Discontinue The Use Of Ronald McDonald In Their Advertising?

Due to widespread sightings of creepy clowns and associated negative perceptions and fear.

Is Ronald McDonald Completely Retired?

Ronald McDonald retired from advertising, but individuals may still dress up as him for special events, and some McDonald’s restaurants have statues of him.

What Contributions Did Ronald McDonald Make To McDonald’s?

Ronald McDonald helped increase brand awareness, attracted children to McDonald’s, fostered positive associations, and supported the Ronald McDonald House Charities.

What Was The Reason Behind The Retirement Of Ronald McDonald?

The retirement of Ronald McDonald was prompted by the wave of unsettling clown sightings and incidents that caused fear and discomfort in communities worldwide.

Do People Want Ronald McDonald To Make A Comeback?

Some people want Ronald McDonald to return, citing nostalgia and his iconic status, while others believe McDonald’s should focus on new marketing approaches and characters.

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