1. McDonald's is launching a spinoff restaurant chain called CosMc's, which will retain the DNA of McDonald's but have its own unique personality, according to CEO Chris Kempczinski.
2. The company plans to test CosMc's in a handful of sites in a limited geography in early 2024, with more details to be shared at its investor day in December.
3. The name for the new brand comes from CosMc, a McDonaldland mascot who appeared in advertisements in the late 1980s and early 1990s. The mascot is an alien from outer space who craves McDonald's food.