Cracker Barrel launched its “All the More’’ campaign in August 2025. The campaign includes a brand-new logo, modernized restaurant interiors, and a revamped menu focused on quality, comfort, and Southern tradition.
Cracker Barrel All the More Campaign
For the first time in its 55-year history, Cracker Barrel has replaced its iconic “man leaning on a barrel” logo with a sleek, text-only design.
Cracker Barrel New Logo 2025
- Bacon & Egg Hashbrown Casserole
- Butter Pecan French Toast Bake
- Herb Roasted Chicken
- Slow-Braised Pot Roast
- Bacon & Egg Hashbrown Casserole- Butter Pecan French Toast Bake- Herb Roasted Chicken- Slow-Braised Pot Roast
Cracker Barrel Fall Menu 2025 Highlights
This breakfast casserole is layered with crispy hashbrowns, fluffy scrambled eggs, melted Colby cheese, and crunchy fried onions.
Bacon & Egg Hashbrown Casserole
A Hearty Breakfast Built for Fall is packed with red bell peppers, onions, and green chiles, adding extra depth.
Sausage & Egg Hashbrown Casserole
Thick slices of country-style bread are soaked in vanilla custard, baked until golden, and topped with a creamy cheesecake filling.
Butter Pecan French Toast Bake
Herb-Roasted Chicken - Half a chicken roasted in lemon-herb butter, served with mashed potatoes.Slow-Braised Pot Roast - Tender beef with carrots, onions, and savory brown gravy
Hearty Dinners For Fall
This Fall-Inspired Southern remix casserole brings together slow-cooked pot roast, vegetables, creamy mashed potatoes, and Cracker Barrel’s iconic hashbrown topping.
Hashbrown Casserole Shepherd’s Pie
Butter Pecan Sticky Buns - Gooey, praline-topped rolls bursting with flavor.Mini Cinnamon Roll Skillet - Baked fresh in a cast iron skillet and topped with cream cheese icing.