Are you thinking about becoming a food influencer on Instagram? If you ask yourself, “how to begin?” we want to assure you that help is on hand. We have got all the information you need in the following sections. You can learn all about picking a niche, customizing a profile, taking beautiful photos, and committing to a regular publishing schedule.
Here are all the steps you need to know towards becoming a food blogger and influencer on Instagram.
Pick a name
The first step is finding the right name for the food blog. You can take your ideas from a niche or any topic of your choice. Keep in mind that, according to experts, the perfect name is descriptive, as in, viewers should be able to understand what the blog is all about from the name itself.
That is why it is a great idea to find the relevant keywords from your niche and use them skillfully within the blog’s name. Foods, recipes, and meals are keywords you can use for the blog’s name. Additionally, you can mix and match characters, play with words, use humour, and even use alternate spellings to name your blog.
Registering the account
Once you finish naming the blog, the next step is creating and registering the profile. You can create your profile with any device, i.e., laptop or smartphone. You will need to fill in the e-mail and sign-up with the confirmation code; you can register your account as a business profile as well, right at the registration step.
Filling in the details
After selecting the profile name and profile picture, you need to pay attention to the “Bio” field and the linking feature of Instagram. With the linking part, you can attach your unique content, your web domain, as a URL in the specified field. This information will be displayed to the viewers when they visit your page. The Bio feature is essential since you can place all the relevant information regarding your profile’s content. You can add private information and relevant hashtags to make sure that your profile is always searchable.
When you are thinking about shooting food pictures, here are a few things to remember.
1. Natural light
Food photography needs natural light, which means soft, diffused, and natural light, especially daylight. Get hold of a diffuser or make sure to make the most of overcast days.
2. The best angles
When it comes to food, shoot from a top angle, which is considered the best for food blogging. If you are looking to showcase the details, then attack from the sides. Another essential trick is to take multiple shots from different angles so that you can go through them at a later time to post the best one.
3. Image editing
Image editing is exceptionally vital in this day and age. Several editing software and tools are available like the Camera+, VSCO, and Adobe Lightroom, which you should use to polish the image before posting.
Styling the subject
Here are the tricks to professionally styling a food item.
1. Textured backgrounds
You can use various backgrounds, depending on the subject. There are several textures that you can work to your advantage, including marble, slate, and wood. The more you take the shots, the better you will understand what background best suits the particular subject.
2. Choose the subject
When you are choosing a subject, make sure you are excited about it. It will come across in the composition and the framing of the image.
3. Showcase the scale and the proportion
It is a pro tip to showcase the scale and the subject’s proportion based on silverwares or other fixtures around the dish. You can add these into the image to make sure that the post tells a story regarding a dish or item.
It would be best if you also used creative captions to engage with your audience. Make sure that the caption goes with the image you have posted and reflects your food style. Texts and relevant hashtags will enable you to optimize the post for better engagement metrics. Simple captions are a great way to go.
Use of hashtags
Instagram’s search feature uses hashtags, which allows for a collection of posts under a relevant keyword. Users search for images and videos with the relevant hashtags. That is why it is a great idea to use the relevant and high-value keywords and hashtags along with the post. Here are some high value keywords or you to use; #food, #foodPorn, #yummy,#delicious, #dinner, #breakfast, #foodblogger, #instafood, #foodlover, #instayum.
Additionally, you need to remember to tag friends, buy followers on Instagram as and when required, add the location to posts and use emojis to make the post even more attractive to your audience.