Tamana Khullar

Collaborations Expert
Tamana Khullar Collaborations Expert At TheFoodXP

Connect With Tamana

Some Facts About Me

I’ve done Bachelors In Commerce.

I started working with TheFoodXP in 2016.

My favorite fast-food chain is McDonald’s.

My favorite thing to cook is Chicken Pesto Penne Pasta.

I am trying to be a fit person.

I enjoy reading fictional books.

I am a big fan of all Mission Impossible movies. 

Who Am I?

I am Tamana Khullar. I have done Bachelor of Commerce and currently I am the Head of Collaborations here at TheFoodXP. My connection with this brand has withstood the test of time.

I have burnt the midnight oil with the aim to help TheFoodXP to turn into a brand worth remembering since 2016.

As a content writer, I have curated food content along with keyword research, On-Page SEO, Image SEO, social content generation, and meticulous proofreading. This made me realize that I need to widen my horizon to make TheFoodXP what it is today.

This is when I turned to INRDeals in 2017 where I learned social content generation, content generation for web tools, making proposals for marketing tie-ups, and creating landing page content. Honestly, INRDeals was my introduction to Content Marketing.

The next stop in my journey turned out to be Aron Web Solutions. This is where I set the record for closing projects for as high as half a million bucks in 2019. In the second half of 2019, I joined Girafe as a content manager.

Towards the end of 2019, I became a part of ToXSL for a brief period only to realize that I have the right skill sets to rejoin TheFoodXP.

What Expertise Do I Bring At TheFoodXP

I am a firm believer of the fact that a person should never stop learning. I try to acquire as many skills as I can.

In this pursuit, I’ve always loved to-

  • To analyze food businesses.
  • To find out new and different collaboration strategies.
  • Learn from successful marketing & collaboration case studies to get insights.
  • Understand the latest marketing trends.
  • To improve my communication skills.

How Do I Help TheFoodXP As An Expert

Brand Partnerships play a significant role in building the online presence of a food blog.

With my role as the head of Collaborations, I ensure to-

  • Filter out relevant brands we can work with.
  • Create and constantly update collaboration strategies.
  • Effectively communicate with brands and understand their requirements.
  • Make sure that the content we are writing for brands fulfil the brand’s requirements.
  • Build and maintain relations with relevant brands and agencies.
  • Create right content strategies for the brands to successfully collaborate with them.

What Are My Other Interests

Media consumption is a great part of my life. I enjoy reading fictional books, they take me to a world apart. The Handmaid’s Tale, The Kite Runner and The Girl with Dragon Tattoo are some of my favorite fictional novels.

Other than that, classic cult suspense thriller movies keep my heart racing. The Mission Impossible series and Black Swan are some of my favorite thriller movies. To keep my weekdays fun and frolic, I always turn to podcasts ranging from mythology to finance and even astrology on some days.

It is only recently I have realized that driving around the city in my Honda can get so much interesting when you are listening to gripping podcasts. Dining at exotic, new places in my city, and trying every new kind of food I can get my hands on.