If you are thinking of opening a burger restaurant, I must say it’s a great idea. People love burgers, and I say that because, on average, Americans eat about 20 billion burgers a year (That’s a lot!). But starting a successful restaurant business is not that easy.
Even though the burger market is worth $72 billion, there is a lot of competition. There are more than 50,000 burger restaurants/ joints in the country, many of which are big and well-known chains. Thus, if you want to open your own burger restaurant, you need to know a few basic things.
Some of the things you must know before you open your own restaurant are choosing a concept and developing your product. You must also find a good location for your restaurant and set your menu. You must also have a business plan ready, along with a few other things.
If you’ve been dreaming of opening your own burger restaurant, you probably have a million ideas about how it will look, what the ambiance will be, and how you will run it. It’s time to start making your dreams into plans, so they can become a reality.
Here are some of the tips on how to open your own burger restaurant. Some are common for all businesses, like fried chicken or pizza restaurants. Let’s go; make sure you jot these down!
1. Choose A Concept
The first thing any aspiring burger restaurant owner should do is get the concept down. That is the case for every business. You’ve probably already had lots of dreams about how your burger restaurant should be. Make these into your desired concept.
The concept for your business includes what kind of burgers you want to serve, how you will serve them, the vibe of your burger restaurant, the price point, and the overall style of your burger restaurant.
To this follows the branding process. Many steps towards your branding strategy are already done in the initial definition of your concept.
Branding is the whole storytelling of your concept. How are you going to communicate your concept? How is your logo going to express that? What will the name of your burger business be? The name of your business is especially important as it is the first point of contact that you will have with your potential customers.
If you are having a hard time coming up with a name, you can get some help from a name generator, as you will need a suitable name to match the energy and vibe of your restaurant. Each burger restaurant should have a catchy and memorable name to create a great impression!
2. Develop Your Product
Once you have chosen your concept, you must nail down the kind of product you want to sell. With so many burger chain options, why must the customer choose yours? You must make your product stand out and be unique. Thus, it becomes imperative to focus on a unique selling point.
When creating a great burger, never underestimate quality. According to burger science, a great patty is 70% lean meat and 30% percent fat. A good burger should have fresh ingredients, authentic condiments, a juicy patty, and a bun that is soft yet doesn’t crumble.
Mix the unique aspect with the science of the perfect burger, and you might have a product the outshines others. This may require research and patience, but it is crucial in opening your own business restaurant.
Once you are done, ensure you run a taste test of the burger and take honest reviews. This will help you perfect your burger before you open your own burger restaurant.
3. Find A Good Location
You may sell the world’s tastiest burger, but no one will buy it if your location is in a shed. So, it’s time to find the perfect location for your burger restaurant. Choose something that fits your concept.
It’s important to consider the place’s vibe and atmosphere. Décor can do a lot, but the facilities also play a huge part in creating the atmosphere. Find a location that is easily reachable and has ample seating space that you are planning.
If you are planning to introduce take-out or drive-ins, make sure the location has the right space for that. Also, make sure the kitchen has a good amount of space to accommodate all the equipment you need
4. Set and Price The Menu
After the concept, product, and location are set, you need to set your menu and price it accordingly. It often takes longer than you’d think to develop the perfect menu. So make sure it isn’t the last thing on your list.
Depending on your concept, it’s often a good idea to find inspiration in other popular burger places’ recipes.
This research will help you understand how your competitors have priced their menus, and you can set your prices accordingly. You can also understand what kind of products you can add to make your burger restaurant a bigger success.
Before setting your menu prices, you must consider everything in your budget; the cost of ingredients, the labor, the profit margins, and the taxes. If you don’t consider all these things before setting the prices, you might find yourself at the short end of the stick.
5. Write A Business Plan and Get Started
Any serious business should write a business plan. When you need some time to develop your menu, this should be on top of your list. This is where you need to figure out all the practical stuff that’s involved in opening a business.
Your business plan should include your plans and visions for your burger restaurant – and how you will achieve them. It should include a detailed and solid budget. Your business plan is going to be the plan to lean on in the opening of your restaurant and in the future.
6. Market and Promote The Restaurant
One crucial part of opening a burger or any other business is to market and promote it. There are many ways to promote your burger restaurant. One of the prominent ways is social media marketing. Post about your restaurant and its food religiously on the big social network.
Also, create a dedicated website for your restaurant where you post about all the specials, events, coupons, vouchers, and points. Always try to intrigue your new customers and retain the old ones.
So these are some of the tips that will help you when you open your own burger restaurant. You also must ensure that your restaurant follows all the health guidelines and is properly staffed. Also, make sure that you diligently train the staff to create a better service.
With this, I will take your leave. If you found this article helpful, let me know in the comments. Also, if you feel there’s another important tip, you can mention it. I’ll see you another time. Until then, take care and good luck!