How Food Influencers and Social Media Affect What We Eat?

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Social media has become a considerable part of our lives, and there’s no denying it. As of 2022, people worldwide spend 147 minutes every day on social media platforms, and these numbers are predicted to rise with every year. Everyone competes for more likes and a higher follower count, from brands to influencers.

Food influencers

This is why you will notice the skyrocketing Usage trend of paid growth tools like Facebook or Instagram growth service tools to help users rapidly grow their pages. While lifestyle, travel, and celebrities are some of the most discussed topics on social media, food always accompanies these topics.

For instance, if someone with a travel page took a trip to the Midwestern United States and went to the famous fast food chain Culver’s to have delicious food, they will upload pictures of their food out of habit.

Nevertheless, there’s no doubt how food influencers and even social media impact our eating habits and preferences. Keep reading this article to know the details!

The Good Side   

While the negative effects of food influencers and social media are most discussed, we must also appreciate the good side.

1.    Encourages a Healthier Lifestyle  

You can easily find many accounts on Instagram, TikTok, or Facebook that talk about healthy diet and lifestyle and encourage you to follow the same. It’s basically in your own hands which you follow and take inspiration from.

It’s not hard to tell when a food influencer is not being honest about their challenges. After all, they are human too, and sharing their challenges or hurdles will only inspire their followers to keep striving for better.

2.    Creates a Positive Food Community

Whether you’re trying to gain or lose weight or deal better with your eating habits, social media provides a platform for audiences with similar challenges to share their tips and motivate others.

You may also be able to lose weight quickly by feeding off the group members’ support, their journey, and words of encouragement.

3.    Provides a Sea of Information

There’s plenty of valuable food-related content available on social media sites. You can easily search for a native food recipe on YouTube or access a monthly keto diet plan from Pinterest.

In addition, nutritionists, dieticians, and even doctors have their social media accounts. You can follow them for legit advice on food, in general, and your diet.

The Impact of Food Influencers and Social Media on Our Diet

With many benefits social media offers that can positively impact our diet, the sad reality is that it can lead to more negatives than positives.

You can find both kinds of food influencers on social media, such as the ones who will encourage you to lead a healthier lifestyle, while others do not very much. It’s about the psychology of people as well.

They are always more tempted by high-calorie food pictures or videos than other “healthier” options like a boring-looking green salad. It’s just something about them that releases feel-good hormones. While it may not influence our eating decisions immediately, we seize the opportunity at the right time down the road.

In addition, it has become a habit of even normal individuals on social media to post a picture of what they eat. The key here is to make food look well-presented and mouth-watering. Even if it’s just your friends uploading such pictures, you will be tempted to eat the same menu item later.

The advertisement also plays a massive role in influencing the eating habits of social media users. By targeting the preferences of individuals, they are shown ads relevant to their likes. However, influencers now play a better role in marketing these products and impact their followers’ diets.

Since most people tend to engage with high-calorie food content through likes, comments, and shares, social media algorithms start showing content based on their activity. High engagement on such content means better performing posts and more popularity for influencers.

Therefore, food influencers will probably start creating content that gets the most engagement, no matter how unhealthy the food options may be.

When young adults see picture-perfect influencers or even their friends eating unhealthy food all the time, it can lead to wrong body type expectations. Therefore, they may most likely develop eating disorders.

How to Curate a Healthy and Positive Feed?

If any of your friends and influencers are making you feel bad about yourself or you are developing unhealthy eating habits because of them, you should immediately unfollow them.

Rather than getting advice from influencers who don’t have any professional knowledge or expertise in the field, you should only follow certified nutritionists, dieticians, or doctors for authentic tips and advice.

Furthermore, food influencers who show you their struggles and authentic selves should be the ones you follow because this way, your perception of yourself and your diet will be accurate too. 

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