In the world of the social boom, the internet is a place for everything. Today, becoming a blogger on Instagram can easily become a full-blown career, and there is no wonder why. Over the years, this platform has become more of a business rather than for personal needs.
Ten years ago, people were sharing their special moments and chatting with friends thanks to Instagram. But today this platform is where brands, content makers, and huge companies are putting forward their stuff. Yes, there is still room for personal blogs, but the part of those in the whole structure is getting smaller in the count.
Food blogging is a niche in the realm of content creation. Food bloggers post beautiful pictures of food, recipes of all kinds, post reviews of new restaurants and cafes, and so forth. Basically, it’s blogging about everything food.
However, they don’t do it just for fun (although it started like this). Every content creator today looks for ways to monetize their efforts, and food bloggers are no exception to this rule. In this article, we will review several main methods of how food Instagrammers make money and how you can start in this niche if you’re willing to make an Instagram career.
1. Hone Your Skills
First, start by deciding what you’re good at and start your food blogging journey with that. There are many facets to food blogging. You can be good at any of those aspects.
If you like photography, you can venture into food photography. You can go into recipes or eatery reviews. So, hone your skills, which will set your profile apart from others and give you an upper hand. The first step to monetizing your content is making it perfect.
2. Do Collaborations
So, the main way of making money off the blog is collaborating with restaurants, cafes, and food markets and reviewing their products and services. Every food location is interested in gaining more clients, and a blogger can bring them what they are interested in.
This is why people open cafes and restaurants that hold special events and parties that they call Instagramers and local TV. Both are good ways to spread the word about a new place.
There are also food markets and shops that often specialize in particular types of products like healthy food shops, vegan shops, gluten-free shops, etc. These businesses also need advertising, and social media is the best advertising channel nowadays. This is why bloggers who review foods and products are always in high demand.
3. Grow Your Audience
Another way to monetize your Instagram is to grow your audience. It is fair to say that not all food Instagrammers don’t start their careers as tasters and sommeliers; they begin with something much smaller.
To begin with, you need to gain an audience and attract attention to yourself: the easiest way to do this is by posting recipes and various self–written honest reviews. The correct way to do it is on your enthusiasm, without waiting for payment.
You can talk about whatever food you find healthy or especially tasty and create your recipes and collections of foods that are not much popular but are definitely good. You can gather various food baskets that would fit people with different budgets. This type of content is in-demand and will attract attention to your blog if you would use the correct hashtags.
There are ways to fasten the development process – for example, you can buy Instagram followers and likes or set a targeted ad from Instagram itself. The last one is highly efficient for attracting the attention of people who are definitely going to be interested in your content.
Instagram’s algorithms can one hundred percent bring that audience to your page by dint of special settings that they have. An even more efficient way is to use a chance to buy real Instagram followers by collaborating with food bloggers who are more popular than you – they are highly interested in such collaborations and offer their services for a certain price.
4. Create Original Content
Starting off is easy. Put enough time into generating quality content. Don’t copy other food bloggers’ posts but come up with your ideas. Another thing is always being online – in posts or stories. This is true for all fields. Plagiarized content is appreciated no where. Try to brainstorm great ideas for your Instagram page.
The Reels are also helpful, especially if you’re dedicating your profile to recipes. This is the format you should use most often for recipe videos. The time-length is not too long which attracts the generation with the diminishing interest in long-form content.
Also, when posting, remember that consistency is key. Set a schedule and post according to them. Tell your audience to set a reminder and post when they are expecting it. Listen to suggestions and create content that your audience wants to see.
5. Create and Expand Your Contacts
To speed up your blog’s monetization, you can gain your first hundreds of subscribers and then contact local shops, restaurants, and cafes by yourself. It may surprise you, but often enough, such places constantly search for content creators; they just cannot find them all.
Contacting them by yourself can help create a new working relationship that can become your ticket into the world of successful food Instagramming. It also shows your will to take charge and level of commitment.
So, summing up: food Instagrammers make money off reviewing food locations and shops, gathering food baskets and collections, telling people about the new goods that they were able to try, and now advising them to the audience.
Starting in this niche is hard, but it is always possible to fasten the process using free and paid promotional methods, which you definitely shouldn’t neglect.
Use your fantasy and don’t copy other people’s content (you can get inspired by it, but never copy it, that’s the key to success). Stay in touch with your audience, and don’t rush the process too much. Happy Instagramming!