Many food bloggers are constantly looking for new ways to get more likes on Instagram, as it is such a visual format that they can drive interested new followers back to their blog to follow their recipes, buy their cookbooks, or just follow them on social media.
In this guide, we’re exploring the power of Instagram for food bloggers and the methods that can be used to grow your food blog and get a lot of likes, new followers, and ultimately traffic. Plenty of food bloggers are making a decent amount of money out of their blogs, so new followers can help you build revenue.
1. Kickstart your channel
Every channel has to start somewhere. When you’re starting as a blogger of any kind, it can be pretty frustrating. It’s hard to get anyone to pay attention, but sometimes those initial follows, fans, and viewers are the most important while trying to get to a “tipping point” where the likes happen more organically.
You can buy 20 likes on Instagram for your page to give it a jump start. This is a way to build social proof and show people that you are creating content that is interesting and worthy of likes. It is harder to ignore content that has a lot of likes already. People are more likely to give it a chance and watch all your videos, for instance.
If you have social media followers on other platforms, try to direct them to your Instagram, too. This can be a great way to ensure that you’re getting a baseline of likes and comments to start to create more social proof.
2. Use All Instagram Post Types
Instagram is no longer just a simple photo-sharing app. There are many ways to post photos, videos, or even go live on Instagram.
While nobody knows exactly how the algorithm works, it seems to reward Live videos, especially as people get extra attention by getting to the start of the “Stories” section. This is a way for a lot of people to get noticed even if they are being followed by people who have a lot of competing accounts trying to gain their attention.
Some people don’t scroll through the Instagram timeline and instead focus on Stories, while others don’t look at Stories at all and prefer to use Insta the “old school” way. This means that if you are going to try and capture everyone’s attention, you should try to create multiple types of content and hit all the bases.
On top of that, you should make sure you are using video content. With food content, this is a must! You’ve got the chance to video yourself preparing food and make engaging content in this way, like a cooking show.
3. Ensure You’re Using Excellent Visuals
Certain types of bloggers have an advantage over others because they can use the visual aspects of their niche in their Instagram posts or on their Instagram story designs. For instance, if you were a home designer, you would be able to share all of your impressive redesign and redecoration.
You can take advantage of this as a food blogger, too. If you are creating delicious recipes, focus on presentation and try to make something that looks great and tastes great.
Until the day comes where we can transmit aromas over the internet, we have to rely on visuals, and you can still do a great job of making peoples’ mouths water and creating content they will like, follow, and share as a result, especially if you are showing them how they can replicate this at home.
Whether you’re making artisan baking, incredible home baking, or hearty home dishes, there is plenty that you can do to make it an engaging process to watch the preparation and even see the result, so checking that you are creating top visuals is worth it.
Most phones are capable, and phone photography has grown over the years so that you can create something that looks professional. Take some time to learn exactly how your device’s camera works. You can even take courses in iPhone photography if you think this will help.
4. Encourage Engagement
It is proven that certain kinds of content are much better for engagement. Make a point of creating things that can encourage interaction, such as creating polls and encouraging people to post under a hashtag, such as a “cooking with” hashtag.
Engaging posts aren’t always easy to create, so try to take a viewer’s mindset. What would you want to see when you log into Instagram?
By boosting engagement and getting extra likes and followers, you are increasing the chances of the algorithm rewarding you, which means you might get promoted.
5. Post Regularly
Nobody can expect to get great results if they post occasionally. This might work if you already have millions of fans and followers, but most of us have to continually post to try and build up momentum and ensure our fan base does not forget who we are.
Regular posting is a way to try and build up your following and ensure you stay in people’s thoughts. If people regularly see you sharing great content, it is much more likely that they will stay tuned to your account or even follow you on other platforms, sign up to your mailing list or check out your blog.
6. Use The Right hashtags
Many people spam the hashtags all the time, trying to get new followers by using simple, overused hashtags like #foodblogger. Instead of this, try to niche down with the hashtags you are using. If you’re cooking a certain type of cuisine, why not see if there are specific hashtags relating to this style of cooking? This makes it more likely you will reach interested people.
Anyone can copy and paste a huge list of hashtags, but finding actual communities on Instagram is where you will see real results. Take the time to use specific hashtags based on the type of content you are creating, which can also help you avoid being viewed as spam by the algorithm.
7. Be Patient
If it was easy to build a channel with millions of followers and drive traffic to your blog, loads more people would be doing it. One of the most crucial skills you can learn is patience.
It can be frustrating when you keep posting content and don’t get many likes or followers. Ask any YouTuber or Insta influencer, and they’ll tell you that this process takes time, and eventually, you will hit a point where your followers grow organically. Until then, it is about grinding and working hard, even if it doesn’t look like you’re getting the results in the short term.
Undoubtedly, Instagram can be a long game, but you can buy followers and rely on your existing group of friends to push you in the right direction and make plenty of content worthy of being one of the world’s best bloggers in the meantime.