After years of feuding and two gruesome boxing matches, Logan Paul and KSI have buried the hatchet. In an Instagram live on 4 January 2022, they announced that they are releasing a new sports drink called Prime Hydration.
The aim of the drink is there in its name, and it’s ‘prime hydration’ for everyone. The drink is their first joint venture as business partners.
Logan Paul and KSI are both big Youtube personalities. KSI is also a member of the UK group Sidemen. He has multiple ventures with the Sidemen, like a virtual restaurant and a vodka brand. But his collaboration with Logan Paul is a solo one.
Logan Paul and KSI started on a bitter note, though. Their rivalry was fueled by their boxing matches in the “Influencer Boxing” genre. KSI was declared the winner of both and in their Instagram live stream, Logan Paul admitted that KSI won the second match fair and square.
They have since made peace and KSI even appeared in an episode of Logan Paul’s podcast, ‘IMPAULSIVE’. As of 2022, it seems that there is no bad blood between them as now the two are officially business partners.
Their sports drink, Prime Hydration, is a hydration drink (it’s literally there in the name). Let’s get to know more about the Prime Hydration drink and where you can buy it.
All You Need To Know About The Prime Hydration Drink
Prime Hydration is a new hydrating sports drink. It is created and brought to you by the unlikely duo of Logan Paul and KSI.
This drink has been 6 months in the making. Logan Paul has also claimed that this is the drink that kept him going in his boxing training for his match with Floyd Mayweather.
In their Instagram live video, they said they were up against the biggest drinks in the business, name-dropping Pepsi, Coke, Gatorade, and Powerade.
The drink is made with 10% coconut water, BCAA’s, and electrolytes. It’ll be available in five flavors, grape, orange, lemon-lime, blue-raspberry, and tropical punch.
The launch of the drink was officially promoted on their respective social media handles. They even wrote a lengthy statement in their Instagram caption to make us believe that they had made up. Here’s the Instagram post with the announcement.
Prime Hydration Sports Drink Flavors
During their livestream, KSI and Logan Paul both claimed that the taste of this sports drink was their biggest priority. They wanted it to taste good. It’s a well-established fact that there are two major electrolytes in any sports drink.
Potassium and sodium can give a salty flavor to any sports drink. Hence, it must be balanced out. Thus, the team of Prime Hydration made sure to combat this salty taste by introducing the following tasteful 5 flavors.
- Lemon Lime
- Blue Raspberry
- Tropical Punch
Is Prime Hydration Actually Healthy?
The main difference between a regular soft drink and a sports drink is that a sports drink is healthy. It is supposed to hydrate you without the harmful sugar rush.
During or after exercise, a sports drink works better in providing energy to your muscles and helps recover the lost electrolytes. There is no doubt that Prime Hydration will also do the same.
Prime Hydration contains 10% coconut water, 825g electrolytes, 250mg BCAA for muscle recovery, vitamin B, and many antioxidants.
Logan Paul also claimed that Prime Hydration sports drink kept him going in the boxing training camp against Floyd Mayweather.
What Sets Prime Hydration Apart From Other Drinks?
Prime Hydration is more than just a hydration drink. It is a muscle-rejuvenating and electrolyte-recovering drink. It has the flavor as well as the goodness. It is not marketed as an energy drink but rather a hydration one.
The drink is caffeine-free, sugar-free, and gluten free. But it doesn’t alter the taste. In fact, the drink has a great taste. So, it’s not a regular drink, it’s a cool drink.
How Buy The Prime Hydration Drink?
Logan Paul and KSI aimed at making a hydration drink that could fuel any lifestyle. With the past year of them experimenting and creating, their new beverage is finally here.
The official price has not been revealed yet. But it is being said that it’ll be comparable to the other drinks of the same genre. We’ll definitely be covering the prices as soon as they are revealed.
This drink is going to hit the big stores in some time. You can get your hands on a Prime Hydration bottle at Walmart, Target, Kroger, CVS, GNC, Ralph’s, and Vitamin Shoppe.
The drink is released in the USA for now in some stores. Soon after the launch, Prime Hydration has revealed that the drink is available to buy in the famous grocery store- Ralphs.
But just after 24 hours of the launch, Logan Paul on his 2nd Instagram account revealed that all the palettes have been sold out. Even the team of Ralph’s has said that this was the best launch they’ve ever had of a product.
Logan Paul and KSI have said that they’ll launch in the UK in February. You can check all the updates on the drinks official website, drinkprime.
Prime Hydration Launching This Weekend In The United States
Prime Hydration has revealed on their Instagram account that all of their flavors will be available in the USA on their official website buy online on 8th of January 2022 at 11 AM PST.
The hype around the drink is real. It is already valued at an estimated $150 – $200 million. This goes to show that their aim of competing with the biggest brands is already underway.
So, this was all the intel I had on Logan Paul and KSI’s new drink, Prime Hydration. People seem to love this collaboration and newfound love between the two influencers.
Let’s wait for the reviews to roll in. Don’t worry. We’ll let you in on all the tea for this hydration drink. I shall take your leave now. Final words? Stay hydrated!