After years of feuding and two gruesome boxing matches, Logan Paul and KSI have buried the hatchet. In an Instagram live on 4 January 2022, they announced that they are releasing a new sports drink called Prime Hydration.
The aim of the drink is there in its name, and it’s ‘prime hydration’ for everyone. The drink was their first joint venture as business partners.
Logan Paul and KSI are both big YouTube personalities. KSI is also a member of the UK group Sidemen. He has multiple ventures with the Sidemen, like a restaurant and a vodka brand. But his collaboration with Logan Paul was a solo one.
Logan Paul and KSI started on a bitter note, though. Their rivalry was fueled by their boxing matches in the “Influencer Boxing” genre. KSI was declared the winner of both and in their Instagram live stream, Logan Paul admitted that KSI won the second match fair and square.
They have since made peace and KSI even appeared in an episode of Logan Paul’s podcast, ‘IMPAULSIVE’. As of 2022, it seems that there is no bad blood between them as the two are officially business partners.
Their sports drink, Prime Hydration, is a hydration drink (it’s literally there in the name). Let’s get to know more about the Prime Hydration drink and where you can buy it.
What's In The Post
All You Need To Know About The Prime Hydration Drink
Prime Hydration is a hydrating sports drink. It is created and brought to you by the unlikely duo of Logan Paul and KSI.
This drink has been 6 months in the making. Logan Paul has also claimed that this is the drink that kept him going in his boxing training for his match with Floyd Mayweather.
In their Instagram live video, they said they were up against the biggest drinks in the business, name-dropping Pepsi, Coke, Gatorade, and Powerade.
The drink is made with 10% coconut water, BCAA’s, and electrolytes. It is available in five flavors, grape, orange, lemon-lime, blue-raspberry, and tropical punch.
The launch of the drink was officially promoted on their respective social media handles. They even wrote a lengthy statement in their Instagram caption to make us believe that they had made up. Here’s the Instagram post with the announcement.
Prime Hydration Sports Drink Flavors
During their livestream, KSI and Logan Paul both claimed that the taste of this sports drink was their biggest priority. They wanted it to taste good. It’s a well-established fact that there are two major electrolytes in any sports drink.
Potassium and sodium can give a salty flavor to any sports drink. Hence, it must be balanced out. Thus, the team of Prime Hydration made sure to combat this salty taste by introducing the following tasteful 10 flavors.
- Lemon Lime
- Blue Raspberry
- Tropical Punch
- Ice Pop
- Meta Moon
- Strawberry Watermelon
- KSI Limited Edition Orange Mango
A new flavor has been recently introduced by the famous YouTube stars behind the popular prime hydration drinks. In April 2023, the two Youtubers Logan Paul and KSI were handing out bottles of their new limited edition Prime Hydration flavor, Lemonade at Venice Beach, Los Angeles.
It comes in a bright yellow color bottle and tastes refreshing. The release of this new drink has created the buzz all over the social media. It is available on all the stores Walmart, Target, CVS, Kroger, Vitamin Shop, GNC, and ASDA as of15th May 2023. However, it is sold out on the website.
Is Prime Hydration Actually Healthy?
The main difference between a regular soft drink and a sports drink is that a sports drink is healthy. It is supposed to hydrate you without the harmful sugar rush.
During or after exercise, a sports drink works better in providing energy to your muscles and helps recover the lost electrolytes. There is no doubt that Prime Hydration also do the same.
Prime Hydration contains 10% coconut water, 825g electrolytes, 250mg BCAA for muscle recovery, vitamin B, and many antioxidants.
Logan Paul also claimed that Prime Hydration sports drink kept him going in the boxing training camp against Floyd Mayweather.
What Sets Prime Hydration Apart From Other Drinks?
Prime Hydration is more than just a hydration drink. It is a muscle-rejuvenating and electrolyte-recovering drink. It has the flavor as well as the goodness. It is not marketed as an energy drink but rather a hydration one.
The drink is caffeine-free, sugar-free, and gluten free. But it doesn’t alter the taste. In fact, the drink has a great taste. So, it’s not a regular drink, it’s a cool drink.
How To Buy The Prime Hydration Drink?
Logan Paul and KSI aimed at making a hydration drink that could fuel any lifestyle. With the past year of them experimenting and creating, their new beverage was finally launched.
When it comes to the prices, the Prime Hydrating drink is not much expensive too.
This drink hit the big stores. You can get your hands on a Prime Hydration bottle at Walmart, Target, Kroger, CVS, GNC, Ralph’s, and Vitamin Shoppe.
The drink is released in the USA in some stores. Soon after the launch, Prime Hydration has revealed that the drink is available to buy in the famous grocery store- Ralphs.
But just after 24 hours of the launch, Logan Paul on his 2nd Instagram account revealed that all the palettes have been sold out. Even the team of Ralph’s has said that this was the best launch they’ve ever had of a product.
Logan Paul and KSI had launched in the UK in February 2022. You can check all the updates on the drinks official website, drink prime.
On February 12, 2023, KSI announced a limited edition flavor only available in the UK. The flavor is only available until stock last.
Th limited edition flavor can be bought online from their official website or from select stores like Sainsbury’s, Morrison’s, Costco, Aldi, and Asda.
That’s not all, they also introduced a summery new flavor, lemonade that was launched in May, 2023. The Prime Hydration empire keeps on expanding.
Prime Hydration Launch Date In United States
Prime Hydration had revealed on their Instagram account that all of their flavors would be available in the USA on their official website buy online on 8th of January 2022 at 11 AM PST.
The hype around the drink was real. It is valued at an estimated $150 – $200 million. Moreover, they actually gained the great revenue and success through this launch.
How Prime Hydration Sports drink Is Better Than Other Sports Drinks?
On the official Instagram handle of the Prime drink, the Logan Paul and KSI had recently created a short video just similar as they made for Prime Energy drink to explain the superiority of the Prime Hydration Sports drink than the other available energy drink in the market.
Both Logan Paul and KSI have compared the blue Prime Hydration Sports drink with blue Gatorade which their number one competitor drink brand.
|Basis Of Difference||Prime Hydration Sports drink||Gatorade Sports drink|
|Sugar||2 g||36 g|
|Calories||25 kcal||140 kcal|
|Electrolytes||825 mg||350 mg|
Thus, from the above difference table, it is quite clear that the Prime Hydration Sports drink is much better than the Gatorade drink.
Introduction Of Prime Energy drink cans
After the successful launch of the Prime Hydration sports drink, both the Youtubers have announced the launch of the new member of the Prime family.
Yes, you guessed it right! Logan Paul and KSI are going to release the new drink cans that are basically energy drinks. This time they took a different path and released the energy drink in cans instead of bottles.
On January 3, 2023, Logan Paul and KSI announced Prime Energy cans which were made available from January 4, 2023 (exactly one year after the release of Prime Hydration).
Prime energy drink will be available in ten different flavors that includes lemon lime, blue raspberry, lemon-lime, tropical punch, strawberry watermelon, lemonade, and orange mango. All these drinks are available in different color cans. These can are much more fruity and delicious.
If you want to know more about Prime Energy drink can check out our blog on Prime Energy cans.
The Black Market Controversy Around Prime Hydration Drink
The Prime Hydration drink created a great hype among the people. The huge demand of the product calls out for the black market of the product. The people started to sell the product at unreasonable prices.
On October 22, KSI said that he realized the huge demand of the Prime product. He also expressed his frustration against the black market where the fans were reselling the drink and that too on high rates.
KSI even tweeted that, “This annoys me so much. We’re trying so hard to increase the supply as much as possible to try and combat the black market selling.”
Moreover, he even added the screenshots that show eBay listings of a single Prime Hydration bottle at £14.95. He added, “Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply,”
So, this was all the intel I had on Logan Paul and KSI’s new drink, Prime Hydration. People seem to love this collaboration and newfound love between the two influencers. Don’t worry. We’ll let you in on all the tea for this hydration drink. I shall take your leave now. Final words? Stay hydrated!