“Like no place else. Fun. Fresh. Flavorful.” Chili’s has been holding up to its slogan without a doubt. It’s been offering its customers. Be it Chili’s classic California turkey club sandwich or spicy shrimp tacos, Chili’s never fails to serve deliciousness.
Founded in 1975, Chili is celebrating its 47th birthday *Alexa, play happy birthday on iTunes*. To celebrate their 47th birthday, Chili has decided to launch an eCommerce shop. Yes, that’s right.
The eCommerce shop will be launched by Chili’s on March 13. It will be featuring branded merchandise products like T-shirts, pool floats, fanny packs, etc. The price range of all the items will be $10-$50.
The website welcometochilis.com will be a place for “diehard fans” to explore. The website is said to offer products on major occasions and events like father’s day, mother’s day, etc.
Chili’s is said to network and reach out via TikTok, Instagram, email, etc., to further promote this endeavor. The brand owners are positive about this eCommerce shop to be a major success.
The brand’s senior vice president of marketing, Michael Breed, said, “In recent years, we have focused much of our marketing efforts on digital channels and driving loyalty.”
He then added, “So an e-commerce store focused on trendy merch is a natural next step to engage our most dedicated fans.” We wish and hope that Chili’s will be successful in their current campaign, and one more time, Happy Birthday Chili’s!